Many IT professionals are having a difficult time
finding enough quality job opportunities in today's tight job market.
At the same time, I've heard from people who are getting multiple job
offers from companies they want to work for. These people have somehow
identified the secrets to uncovering job interviews with attractive
companies.
What are these successful job seekers doing
to generate multiple job interviews? After listening to many of them
share what worked for them, I was able to identify their top methods.
My conclusion: By taking a focused and deliberate approach, you will
begin producing job interviews that will put you on track to get the
kind of offers you are seeking. I call these tactics the "nine Vs."
Choose the one that will put you over the top, or try several of them.
1. Volunteering.
Be seen in a positive light. Volunteer
with an association or charity where employed people in your industry
can get to know you on a personal level. Select a volunteer opportunity
that your prospective employer is involved in. What volunteer
activities have you been involved with in recent months? A good book on
this topic is Ricky Steele's "The Heart of Networking," which can be
found at www.rickysteele.net.
2. Vendors.
Identify the vendors
that service the industry or companies that you want to work for. Then
take a key contact at one of these vendors out to lunch or for a cup of
coffee. You might be able to help them when you get employed again, but
in the meantime, they can help you. Integrate these vendors into your
network of contacts.
3. Venting.
By this, I don't mean
that you should vent; I want you to listen to what employers are
venting about. What problems do they need to fix that simply are not
getting resolved? Are there newspaper articles, Web sites or newsgroups
that could help you identify their problems? How can you position
yourself as the person who can solve them? When speaking to employed
people, ask them what problems they are trying to solve to improve
their companies. Then find a way to offer your ideas as solutions to
their problems. This is a great way to get their attention and provide
value.
4. Valuable contacts.
Which of the
business cards lying on your desk can connect you to that next job
interview? What have you done to help that person in his business so he
considers you a valuable contact? The key is to be valuable to them
first. One of the best Web sites to help you do this is
www.netweaving.com.
5. Value.
Most people out of work
have an "elevator pitch" that outlines their career experience and
skills. Instead, try to focus on communicating what your higher-level
value is. If you can clearly define your value in a 30-second
"commercial," people will more quickly grasp how they can help you.
Your own value becomes a calling card that will attract other people to
you. An example might be: "I help companies turn their IT departments
into profit centers." That would get my attention; I'd want to learn
how you do that!
6. Validate.
Have you validated
your job search? A validated job search is one where you have taken the
time to write down your goals. On a single piece of paper, write down
what type of job and company will match those goals, and begin
networking to make it happen. I recently met someone who had targeted
three local employers. Everyone, from his wife to his friends, was
trying to help him. Finally, someone told him that one of his neighbors
was an executive at one of his target companies, and it resulted in an
interview and then finally a job offer.
7. Vince.
The incomparable coach
Vince Lombardi is quoted as saying, "The will to win is nothing without
the will to prepare to win." We must be ready to start each day with
preparation that is focused on having the will to network and stretch
beyond our normal comfort zones. Use this quote to inspire you to
achieve your daily goals. It comes from one of the greatest football
coaches in history. If you had an interview today, would you be the
most prepared candidate, or would you just show up to learn more about
the job?
8. Volume.
When on the phone, speak
up! Convey energy. Stand up. Be ready to discuss how you help companies
improve their bottom lines. People are attracted to others who speak
with excitement and conviction. Be yourself, but increase your volume.
A few years ago, I called a prospective candidate at 9 a.m., and I
still can't believe this: He yawned twice during our 10-minute
interview. Obviously, he made my decision very easy.
9. Vault.
Everyone has treasures
hidden in his own personal vault. Your treasures are your skills and
achievements that should be discussed, shared and used for the benefit
of others. Begin sharing your treasures today by opening up your vault
for others to see. Great things (like job interviews) can happen to you
if you do.
Use the nine Vs to multiply your success in
generating job interviews. Job interviews are taking place every day
with companies you would love to work for. Shouldn't they be
interviewing you?
Jay Litton is is the founder of The Litton Group and can be reached at jay@littongroup.com. Jay shares his 20 years of sales and sales
management experiences so professionals can market themselves better. Jay also volunteers at one of the largest job networking programs in the Southeast at www.rumcjobnetworking.com.
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